Getting the Bride On Board

The groom’s party concierge concept is not new to the world of weddings, however it has been under utilized service during the modern planning process. But as contemporary grooms are becoming more involved in their wedding planning the demand for groom centric services is on the rise. As the current “groom awakening” is in flight, grooms are looking for ways to incorporate services that are more unique to them and their desired groom’s party experience. Cigar rolling, intentional gifting, styling and grooming are just a few of the experiences grooms are incorporating into their wedding along with some very unique personal touches.

A groom party concierge helps grooms find their voice by curating their desired experience in partnership with their planner and of course their future spouse. There are a few recurring themes that arise when grooms advocate for this service. What is this service? Why do we need it? How will it elevate the experience? How much is it? Is it worth it? Here we hope to answer these questions and more.

What is a groom concierge? Simplest way to explain it is to think of your groom’s concierge as a dedicated butler or majordomo. Their job is to serve the client, but with that implies managing the details so that their client does not have to.